There’s just something about fall golden sunlight, cozy layers, and warm earthy tones that makes it one of the best seasons to update your branding photos. Whether you’re launching something new, preparing for holiday marketing, or simply want to refresh your online presence, a fall branding session is a powerful way to elevate your visuals.
Here’s how to plan a successful and stress-free fall branding photoshoot:
1. Clarify Your Brand Message
Before we even pull out the camera, think about what you want your photos to say.
Are you approachable and friendly?
Do you want to showcase professionalism and expertise?
Are you highlighting a new offer or a seasonal shift?
Knowing your message helps us plan the right setting, wardrobe, props, and poses to tell your brand story clearly and effectively.
2. Choose the Right Location
Fall offers the perfect backdrop for a variety of looks, think cozy cafes, brick alleyways, tree-lined streets, or even your own office or home for an indoor vibe.
Not sure where to shoot?
Don’t worry! I’ll help you choose a location that aligns with your brand aesthetic. Just keep in mind that outdoor locations should be booked early, as fall is a popular season!
3. Plan Your Outfits Thoughtfully
Fall is a great time to lean into textures, layers, and rich colors like rust, mustard, deep green, and navy. But always prioritize brand consistency over trendiness.
Pro tips:
Choose 2–3 outfits that reflect different aspects of your business (e.g., casual, client-facing, and creative).
Keep your brand colors in mind so your images feel cohesive with your website and marketing materials.
Don’t forget accessories, props, and shoes that help tell your story.
If you’re unsure, my branding clients get access to Style & Select to help you plan your wardrobe or we can work with a professional stylist for a more curated look.
4. Think Through Props + Storytelling Elements
What tools do you use every day in your business?
Bring a few items that help tell the story of what you do. This could be:
A laptop or notebook
Products you offer
A microphone if you podcast
A coffee mug, planner, books, or even your dog—if they’re part of your brand personality!
5. Timing is Everything
Fall light is dreamy, but daylight hours get shorter as the season progresses. We’ll typically schedule your session during the golden hour for the best lighting—either early morning or just before sunset. These spots book quickly, so don’t wait too long to lock in your date!
6. Work With a Photographer Who Gets Your Vision
A branding session is more than just headshots—it’s about capturing who you are and what you do in a way that resonates with your ideal audience.
When you work with me, we start with a strategy call and questionnaire to make sure every detail—from location to poses—is aligned with your goals. I’m here to guide you every step of the way.
Ready to Book Your Fall Branding Session?
I’m only taking a limited number of branding clients this season so each session receives the care and attention it deserves.
✨ Not ready for a full session? I have one Social Start-Up Session left this fall for small biz owners who just need a refresh.
Let’s Plan Your Fall Session ➝
And if you’re still brainstorming how to use your photos, don’t miss my free guide:
👉 10 Ways to Use Your Branding Photos