Your brand photos are often the first impression someone has of you. Before they read your bio, scroll your website, or book a call, they’re already making decisions based on how you look.
What you wear in brand photos communicates:
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Your credibility
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Your confidence
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Your professionalism
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Your brand personality
The goal isn’t to dress “trendy.” The goal is to dress intentionally.
Start With Your Brand, Not Your Closet
Before choosing outfits, ask yourself:
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How do I want people to feel when they see my photos?
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Am I positioning myself as bold, warm, luxury, approachable, or authoritative?
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Who is my ideal client and what do they expect from someone at my level?
Your clothing should visually support your brand message, not distract from it. Check out my blog post:
How to Plan a Strategic Brand Photoshoot (That Actually Grows Your Business)
Best Colors to Wear for Brand Photos
Neutral and solid colors photograph best and keep the focus on you.
Safe, flattering choices:
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White, cream, beige
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Black, charcoal, navy
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Earth tones (camel, olive, rust)
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Soft pastels (dusty blue, blush)
Avoid:
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Neon or overly bright colors (unless these colors are part of your brand)
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Busy patterns or logos
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Tiny stripes or loud prints (they can distort on camera)
If your brand has signature colors, incorporate them subtly through accessories or layers. Check out my Brand Style Guide for more inspiration.
Choose Fits That Feel Confident (Not Restrictive)
Confidence shows on camera—and discomfort does too.
When selecting outfits:
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Make sure everything fits well (not tight, not oversized)
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Avoid stiff fabrics that restrict movement
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Choose pieces you’d actually wear when meeting a client
If you’re constantly adjusting your clothing, it will show in your photos.
How Many Outfits Should You Bring to a Brand Shoot?
For most personal branding sessions:
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2–3 outfits minimum
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A mix of casual, elevated, and polished looks
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Layering pieces (blazers, jackets, cardigans) to create variety
This gives you multiple photo options for your website, social media, and marketing materials.
Accessories, Shoes & Final Details
Small details make a big difference.
Do:
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Keep jewelry simple and intentional
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Choose clean, neutral shoes
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Steam or press everything beforehand
Don’t:
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Wear noisy accessories that distract
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Bring brand-new clothes you haven’t worn before
Final Tip: Dress Like the Next Level of You
Your brand photos should reflect where you’re going—not where you’ve been.
Dress like:
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The business owner clients trust
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The expert people want to hire
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The version of you who’s already successful
Ready to elevate your personal brand visually?
👉 Book a brand photography session today