As a photographer, I spend my days capturing stories for other people, whether it’s a glowing mama-to-be, a powerhouse entrepreneur, or a joyful extended family reunion. But recently, I turned the camera on myself and had a branding session of my own… and let me tell you it was SO needed!
Why? Because your brand evolves, and your photos should evolve with it.
I’m in the process of launching a fresh new website (🎉 stay tuned for the big reveal!), and I realized that the images I had just didn’t represent where I am now in my business. My style has shifted, my offerings have grown, and I wanted photos that truly reflected the heart behind Kellyn Wilson Photography and KWP Branding.
Why Updating Your Branding Photos Matters
Whether you’re a photographer, small business owner, or creative entrepreneur, your brand photos are the face of your business. Here are a few reasons why it’s important to keep them current:
1. Your Style Has Evolved
Just like your taste in coffee or the apps on your phone, your brand style shifts over time. If your photos don’t match your current aesthetic, messaging, or vibe, it can send mixed signals to your audience.
2. You’ve Leveled Up Your Brand
Have you rebranded? Changed your logo, colors, or offerings? Maybe you’ve grown in confidence or stepped into a new role. Your photos should reflect that evolution and the direction you’re headed.
3. Fresh Photos Build Trust
People want to see the real you. Updated branding photos build connection and credibility. When someone visits your website or social media and sees authentic, on-brand images of YOU—it builds trust before they even say hello.
4. You’re Launching Something New
Whether it’s a course, product, service, or—like me—a new website, launch season is the perfect time to refresh your photos. Your visuals should match the excitement and energy behind your launch!
5. You Deserve to Be Seen
Yep, I said it. You deserve to be the face of your brand. You work hard, you show up for your clients and your brand photos should show off that version of you. Confident. Passionate. Ready to shine.
A Little Behind-the-Scenes from My Own Session
I’ll be sharing some sneak peeks from my recent session throughout this post and on my social channels and I’m so excited for you to see them! I chose outfits that reflect both my family and branding photography sides, styled props that connect to my day-to-day, and locations that feel like me.
Was I nervous? Of course! Even photographers feel awkward in front of the camera. But I also felt empowered, inspired, and re-energized for what’s next.
Ready to Refresh Your Brand?
If you’ve been thinking about updating your branding photos, take this as your sign. Whether you’re launching a new website, want to connect more with your audience, or just need images that reflect where you are now, I’d love to help you bring your vision to life.
✨ Want to chat about a session for your brand? Click here to book a free consult!
Or send me a message on IG @kwpbranding and let’s make your brand shine online.
—
P.S. Keep an eye out for my new website coming soon… and in the meantime, scroll down for a few of my favorite new photos from my session!
