Brand photos should do more than look pretty on Instagram—they should work for your business.
When done right, your branding session can create content that connects, converts, and helps you show up with confidence. The key? A little strategy and a lot of intention.
Here’s how we plan brand shoots that make an impact:
1. Start with the feel
Before your session, take a moment to ask:
How do I want my brand to feel in these images?
What 3–5 words describe my brand vibe? (Examples: grounded, bold, luxe, playful)
What transformation do I want my audience to sense when they work with me?
These answers guide the visual direction and help us stay aligned with your message—not just your aesthetic.
2. Map Out Your Brand Storylines
The best brand sessions tell a story—not just with words, but through visuals.
We’ll plan out 3–5 mini “scenes” that show different sides of you and your business. A few storylines you might include:
The Expert: You coaching, creating, teaching, or in action
Behind the Scenes: Lifestyle moments that show your personality
Transformation: What the after looks like for your clients
Elevated Hero Shot: A luxe, powerful visual that reflects your next level
Each one offers visual variety and builds connection with your audience.
3. Choose a Location That Matches the Mood
Where we shoot matters. Whether you want a cozy coffee shop, a sleek studio, your home office, or an outdoor setting—your location helps set the tone for each story we tell.
Not sure where to shoot? I’ll help you choose the perfect location based on your goals and vibe. (Just note: rentals may have separate fees.)
4. Use Props That Tell Your Story
Props aren’t just filler—they’re a chance to show what you do and what makes you, you.
Here are a few prop categories to consider:
Tools of your trade: Laptop, notebooks, products, camera, mic, branded materials
Personal favorites: Coffee mugs, books, candles, flowers
Your vibe: Unique objects or textures that reflect your brand’s essence
We’ll create a curated, intentional list so everything we use adds to the story.
5. Plan Outfits with Purpose
Think of your wardrobe as part of the storytelling process. Instead of picking outfits at random, we’ll choose looks that reflect different aspects of your brand, such as:
Polished & Professional: Your “boss” look—structured and confident
Casual & Approachable: A relaxed, everyday outfit
Luxe & Elevated: Something bold or stylish that stands out
Personal Touch: A cozy sweater, a meaningful accessory, or something uniquely you
I also offer wardrobe guidance and styling support so you don’t have to figure it all out alone.
The Best Part? I’ll Help You Plan It All
You don’t have to DIY your brand visuals. When you book with me, I walk you through the entire planning process—storylines, locations, wardrobe, props, and more—so you can show up feeling confident, prepared, and aligned.
If you’re ready for visuals that reflect where you’re going (and attract the people you want to work with), I’d love to help you bring it to life.